Regional Economic Vitality Plan

(Connecticut's Countryside) Logo
  1. Cynthia van Zelm

    Executive Director
    Phone: 860-429-2740

Strengthening our Region


In 2020, Mansfield partnered with the towns of Bolton, Coventry, and Tolland, to create a regional economic plan. This plan has six themes: agriculture, culture & entertainment, higher education, outdoor recreation, small business, and visibility. In each theme there is a set of ideas that when implemented would grow the whole region's economy. 

Together, these towns will implement the plan through coordination between the town halls. It will bring valued partners, such as the University of Connecticut, to help accomplish the goals outlined in the plan. 


  1. 4 Town Plan


Action Plan for Economic Vitality - September 2020

  • The Action Plan for Economic Vitality was developed by AdvanceCT with the Towns of Bolton, Coventry, Mansfield, and Tolland to identify ways to strengthen the economic vitality of the four-town region. Click here to read the plan.

Focus Areas

Connecticut's Countryside

  • As part of the implementation of the plan, the four towns hired Dornenburg Kallenbach (DKA) to guide the development of a brand for the region. Through a collaborative efforts, including a widely distributed public input survey, DKA developed the brand and a corresponding marketing implementation plan to guide the efforts to promote the region. Read more here.

Implementation Matrix

  • The implementation matrix is an organization tool to guide and track efforts in implementing the Regional Economic Vitality Plan. Click here to view the matrix

4 Town Steering Committee

  • Click here for more information